Winston-Salem, NC
Flywheel, Wake Forest Innov...
Triad Design Leadershop-2015
From  Wed, March 04, 2015 at 5:30PM (Eastern)
To  Thu, March 05, 2015 at 4:30PM
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MARCH 4 | 6:00PM | KEYNOTE | 1 AIA-HSW Learning Unit Available
Networking at 5:30pm
Reception at 7:00PM
MARCH 5 | 9AM - 4:30PM | INNOVATION WORKSHOP | 6 AIA Learning Units Available


KEYNOTE | Early bird registration by Feb. 20 | $25
General admission | After Feb. 20 | $35
Students | Valid ID | $15

WORKSHOP | Early bird registration by Feb. 20 | $99
General Admission | After Feb. 20 | $130
Students | Valid ID | $50
FLYWHEEL | 525 Vine St. | Wake Forest Innovation Quarter | Winston-Salem NC
For parking and directions, click here
*All ticket sales are final and nonrefundable*

Keynote | The Architecture of Experience
"Designing for People, Designing for Profitability"

Two innovative thinkers, Joel Van Dyke and Marc Bolick, of DesignThinkers Group share their expertise in using design thinking to craft memorable customer experiences for business. Good customer experience design requires a human-centered approach that is equally appropriate for small businesses, not-for-profits, and global companies.
Their company is part of a global organization that uses design thinking in their work with corporations and governments around the world. DesignThinkers Group works with national corporations such as Coca-Cola, SAP, and Michelin, as well as local and regional companies.
During the March 4th keynote, Van Dyke and Bolick will discuss the design process and provide tools for creating engaging customer experiences. On March 5th, the design thinkers will lead a hands-on workshop. Participants will use design thinking tools to understand customers, develop insights, and design experiences to grow business.
Innovation Workshop | Value for participants
  • Learn the benefits of integrating design into the core of any business
  • Understand how design is beneficial to the bottom line
  • Receive a kick-starter "road map" for implementing a design thinking process
  • AIA Learning Credits are available for attending Keynote and Workshop
  • Connect and network with like-minded business professionals

Whether you are an entrepreneur, part of corporate America, or a creative  industry practitioner, attending this keynote and workshop will provide insight on how to use Design Thinking (Great Design) to innovate.
JoelVanDykeJoel Van Dyke, AIA,  iis the founder of DesignThinkers Group, the US operation of the Amsterdam based firm, a global service innovation and strategy consultancy, with offices in twelve countries worldwide.  DTG is a networked organization of inter-disciplinary colleagues who bring together knowledge and experience from a variety of backgrounds. Van Dyke's background in business and architecture positions him to think creatively about the application of design thinking and service innovation to business. He is the Managing Partner at Freeman|Major Architects in Greenville, SC. Van Dyke works to inspire businesses, organizations and their teams to create human-centered solutions to their unique problems by re-thinking, re-imagining, and re-designing products or services.  
MarcBolickMarc Bolick, BS MechEng, MBA, MBI,  has worked in all aspects of product and service creation for companies ranging from start-ups to mid-sized firms to Fortune 100 multinationals.  He has led teams through successful product and service design projects in multiple industries including high tech manufacturing, research and development, marketing, and field service prior to co-founding a startup mobile applications business. He has worked on design and implementation of products and services for General Electric, Nucletron, Michelin, and a variety of early-stage companies.


Questions?  336-580-1037 or

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Kelli Ashline
Marquaysa Battle
Marquaysa Battle
Joel Bennett
Lindsay Bierman
Marc Bolick
Marc Bolick
John Bowhers
John Bowhers
William Brown
Taylor Bryant
Elizabeth Bunch
John Carlisle
Susan Carson
Forrest Causby
Chad Cheek
Rebecca Cochran
Shaina Coleman
Ray Collins
Margaret Collins
Margaret Collins
Rajab Dafallah
Keith Davis
David Deasy
Monica Doss
Dan Draper
Dan Draper
John Drinkard
Alvin Etheredge
Alvin Etheredge
Nyght Falcon
Nyght Falcon
Doug Farrington
Doug Farrington
Joel Fliehler
Shirley Fly
Jimmy Flythe
Katherine Foster
Betsy Fraser
Mary Walker Fry
Mary Walker Fry
Cici Fulton
Brittney Gaspari
James Gledhill
Mark Glen
Edgar Guillen
Lynn Gwyn
Lynn Gwyn
Jonathan Halsey
Alicia Hardin
Casey Hough
Judy Hu
Jordan James
Jordan James
Steve Jarvis
Steve Jarvis
Pamela Jennings
David Jones
Katie Kenney
Gale Ketteler
Maria Lagos
Maria Lagos
Bryce Lohr
Corey Madden
Emily Maginn
Peter Marsh
Jane Maydian
Bill Moser
John Murph
Leslie Newby
Emily O'Brien
Debra Perret
David Piner
Kent Robinson
Kent Robinson
James Searle
Mickey Sharpe
David E Smith
David Smith
Nataliya Solovyeva
Will Spivey
Tracy Travis-Gray
Tracy Travis-Gray
Joel Van Dyke
Joel Van Dyke
Jenny Wells
Meridith Whitaker
Brent Wickham
Brent Wickham
Evelyn Williams
Emmy Williams